President and Founder
After obtaining an MBA in Finance at St. John’s University in New York City, George Roach decided to combine his business skills with his love of woodworking and furniture. He spent five years working for a local millwork company, learning the industry from production through sales and marketing. Recognizing the multi-faceted needs of both contractors and end-users, he founded GER Industries in 1973. Over the years, George assembled a team of experts to address all aspects of providing the highest quality built-in cabinetry woodwork through GER’s 35,000 square-foot woodworking facility in New Rochelle NY with manufacturing companies in Asia. George continues to oversee operations both in the U.S. and overseas, providing the utmost in personal attention to GER’s clients on their many diverse projects.